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The Sullivan principles are the names of two corporate codes of conduct, developed by the African-American preacher Rev. Leon Sullivan, promoting corporate social responsibility: * The original Sullivan principles were developed in 1977 to apply economic pressure on South Africa in protest of its system of apartheid.〔Rev. Leon Sullivan. (The Sullivan Principles ), The Rev. Leon Sullivan Website. Accessed 5 June 2007〕 The principles eventually gained wide adoption among United States–based corporations. *:For more, see ''#The Sullivan principles'' below. * The new global Sullivan principles were jointly unveiled in 1999 by Rev. Sullivan and United Nations Secretary General Kofi Annan.〔(The Global Sullivan Principles of Social Responsibility ) Sullivan. 2010. Last accessed 15 November 2011.〕 The new and expanded corporate code of conduct, as opposed to the originals' specific focus on South African apartheid, were designed to increase the active participation of corporations in the advancement of human rights and social justice at the international level. ==The Sullivan principles== In 1977, Rev. Leon Sullivan, an African-American minister, was a member of the board of General Motors.〔 At the time, General Motors was one of the largest corporations in the United States. General Motors also happened to be the largest employer of blacks in South Africa, a country which was pursuing a harsh program of state-sanctioned racial segregation and discrimination targeted primarily at the country's indigenous black population.〔 Sullivan, looking back on his anti-Apartheid efforts, recalled: “Starting with the work place, I tightened the screws step by step and raised the bar step by step. Eventually I got to the point where I said that companies must practice corporate civil disobedience against the laws and I threatened South Africa and said in two years Mandela must be freed, apartheid must end, and blacks must vote or else I'll bring every American company I can out of South Africa.”〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sullivan principles」の詳細全文を読む スポンサード リンク
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